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By
Carlton Hendricks
SPORTS
EVENT POSTERS - YOU'VE ARRIVED
Event
posters have always been one of my favorite areas of collecting.
Tickets and programs are cute, but owning the poster separates
the men from the boys. Anyone could have bought a ticket or
program, but the poster was never available or intended for
public consumption. They aren't just some souvenir. When you own
the poster that drew people to the event, you possess part of
the very environment that took place....you've captured it and
brought into your room...you've arrived. It gets no better than
the event poster.
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Self
Portrait - Leyendecker
Cooking
a sausage while working
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c1910
Poster for Right Posture Boys’ Clothes, illustrated by
Joesph's brother Frank Leyendecker
Carlton
Hendricks Collection,
Ref. |
IT'S
A LEYENDECKER
This
Purdue vs. Northwestern baseball poster has an image of a
catcher that was illustrated by 
Joseph Leyendecker 1874-1951. Leyendecker, who worked
mostly out of New York City , was one of the most well known and
successful illustrators of his day. He illustrated for many
publications over a fifty year period including many covers for
the Saturday Evening Post. Leyendecker's forte was the
sophisticate; he was at his best when showing the wealthy
privileged. Leyendecker was to graphic art what Ralph Lauren is
to clothing. The Lauren and Leyendecker ideal were essentially
identical. Like Lauren, Leyendecker was all about the upper
class old money image and it's surroundings. The
college athlete played into that image perfectly since the
children of the rich all went there. The result of that dictum
was just more rich good looking people to illustrate.
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